CBC’s coverage of the Sochi 2014 Olympic Winter Games on Friday, February 21 was watched by more Canadians than any other day of the Games so far, with a daily reach of 25.5 million viewers. The reach on Day 14 exceeded the second-highest day by more than 1.1 million viewers. Almost half of the population of Canada tuned in to at least some part of CBC’s live coverage of the Canada vs. USA Men’s Ice Hockey semifinal game between 12 – 2:10 p.m. ET, the highest reach for any live event so far during Sochi 2014.


Of those 15 million viewers, about 3.8 million watched via online stream, representing the highest digital reach for any event to date. Audiences to CBC’s coverage peaked at 2:07 p.m. ET with almost 8.6 million viewers during the final minutes of the game. The game garnered CBC a 74 per cent share of the overall Canadian English-language television viewing audience during the game. During the game (12 – 2:10 p.m. ET), there was an average of 10 million viewers watching English language television, almost two-and-a-half times the available audience on a typical Friday at that time.


More from Day 14 (Friday, Feb. 21):
  • Olympic Daytime had a 2+ combined audience of 4.1 million viewers across all platforms, the highest weekday audience for the 10 a.m. – 3 p.m. ET programming block so far
  • Olympic Morning also saw strong numbers with a combined audience of 1.424 million viewers between 6 – 10 a.m. ET, the highest weekday audience for the block so far
    • The Men’s Curling gold medal match between Canada and Great Britain aired during Olympic Morning on CBC which contributed to the strong audiences for the block with about 7.4 million Canadians tuning in to at least some part of the match


Sources: BBM Canada


CBC.CA/OLYMPICS – Canada’s Olympic Network Website
CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms – including TV, Radio, online and mobile – Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English atcbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and atfacebook.com/cbcolympics and in French at olympiques.radio-canada.ca and on Twitter@RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.


Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the@cbcolympics handle.
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Canadians have been consuming Olympic content online like never before. As of February 19, in advance of the Men’s Ice Hockey Semi-Finals and the Women’s Ice Hockey Final, CBC/Radio-Canada has streamed more than 8.3 million hours of video on its website (excluding the Mobile App). This is a record number for Canadians streaming Winter Olympic coverage online.
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