February 27th marked the launch of Big Brother Canada and over the course of its first week the series has felt big love from Canadians, excelling on every metric and drawing massive audiences on air and online. In just one week, 4.6 million (A2+) Canadians have tuned in to Big Brother Canada.* On SliceTM each of the three premiering episodes this week outperformed any other single episode in the channel’s history. With a monumental 3.5 million page views in only one week, fans have continued to flock to bigbrothercanada.ca, streaming over 215,000 hours of video from the free 24 hour live feeds.** Additionally, over 22,000 fans have registered online to participate in the Big Brother Canada Power Play predictions game, offering fans the chance to vote to shape what’s happening on air.*** Tune in tonight on SliceTM at 9pm ET/PT to find out who wins Power of Veto and to watch, for the first time, as Canadians have their say on what unfolds in the house. 

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SliceTM’s biggest marketing campaign for a single series in the network’s history ramps up this week leading in to the hotly anticipated Big Brother Canada premiere on February 27th at 9pm ET/PT.  Big Brother Canada is making a grand entrance with a national, multi-platform, multi-phased campaign developed to drive mass awareness and excitement around the first Canadian edition of the massive international hit franchise.

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