Kevin Crull, President, Bell Media, announced today the appointment of Astral executive Luc Sabbatini to President, Bell Media Sales. Upon tomorrow’s close of the Astral-Bell Media transaction, Sabbatini will oversee an integrated sales team in French and English, representing the new company’s diverse sales options. Rita Fabian, currently Executive Vice-President, Advertising Sales for Bell Media, will depart the company.

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Kevin Crull, President, Bell Media, announced today the appointments of Jacques Parisien asPresident, National Specialty and Pay TV, Radio, and Out-of-Home; Charles Benoît asPresident, Television and Radio, Québec; and Luc Quétel as President, Astral Out-of-Home.Upon tomorrow’s close of the Astral-Bell Media transaction, the three seasoned Astral executives will join Bell Media’s Senior Leadership Team, with Benoît and Quétel both reporting to Parisien.

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The Public Interest Advocacy Centre (PIAC) today expressed deep concern with the decision by the Canadian Radio-television and Telecommunications Commission (CRTC) to approve subject to conditions the acquisition of Astral Media inc. by Bell Canada Enterprises.

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Cogeco Cable Inc. (TSX: CCA) (“Cogeco”) today responded with mixed disappointment to the CRTC’s decision to approve the application by Astral Media Inc. (“Astral”) for authority to transfer its effective control, and control of its licensed broadcasting subsidiaries, to BCE Inc. (“BCE”) and to complete related corporate reorganizations.

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Astral Media Inc. (Astral) and BCE Inc. (Bell) today announced that, with yesterday’s approval by the Canadian Radio-television and Telecommunications Commission (CRTC), Bell has now obtained all necessary regulatory and other approvals to close its $3.2-billion acquisition of Astral on July 5, 2013.

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