March 14, 2014

Fourth Set of Competitors Face Off in CBC’s RECIPE TO RICHES Appetizer Challenge

In the fourth episode of RECIPE TO RICHES, airing Wednesday, March 19 at 9 p.m. (9:30 NT) on CBC-TV, a mom with Italian roots from Gibsons, B.C., a dairy worker from Newmarket, Ontario and a mom with Indian roots from Markham, Ontario compete to find out whose appetizer will appear as a President’s Choice® product at select Loblaw banner stores across the county and compete in the live series finale for a chance to win a grand prize of $250,000.

For Gibsons’ Elisa Hendricks, it’s all about family. The mother of two was inspired by her father, who came to Canada from the Northern Italian region of Friuli 50 years ago. Winning RECIPE TO RICHES would be an opportunity to honour her father and his hometown. Sean Young had always wanted to go to culinary school, but instead did the “responsible thing” and got a job to start earning money for his family. The Newmarket dairy worker sees this competition as his chance to put himself first and pursue his lifelong dream of working in the culinary industry. Nicknamed the “Queen of Bollywood”, Karen Ahmed believes in living life to the fullest and being fearless in pursuing your passions. The Markham resident loves to entertain and has elevated her parties to be an experience. On RECIPE TO RICHES, Karen will use her “Bollywood edge” to catapult her to victory.

Each competitor will need to impress RECIPE TO RICHES’ esteemed panel of judges, featuring marketing guru Arlene Dickinson, chef and entrepreneur Vikram Vij and food expert Gail SimmonsRECIPE TO RICHES is hosted by actor and food-lover Carlo Rota. RECIPE TO RICHESwas created and produced by Temple Street Productions.

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