CBC and Loblaw Search for Canada’s Most Delicious Recipes with Competition Reality Series, RECIPE TO RICHES, Exclusively on CBC This Winter

CBC and Loblaw Companies Limited (Loblaw) are searching for home cooks with recipes that will wow the nation on the weekly competition reality series RECIPE TO RICHES, which will find a new home on CBC Television in Winter 2014.  Think your home-cooked, original recipe has what it takes to make Canadian mouths water? Are you interested in taking a step into the world of food development? In addition to winning a cash prize of $25,000, each week the winning category  recipe will be turned into a President`s Choice® product available across the country in Loblaw store locations. All you have to do is audition! The national RECIPE TO RICHES audition tour kicks-off on June 22, 2013 and travels to five major cities across Canada ending July 13, 2013.

• Saturday, June 22 – Calgary 
• Wednesday, June 26 – Montreal         
• Saturday, June 29 – Charlottetown          
• Saturday, July 6 – Vancouver       
• Saturday, July 13 – Toronto 

Aiming to discover the best of the best in Canadian food development, RECIPE TO RICHES invites amateur Canadian home cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize and the opportunity to move on to compete in the series finale for the grand prize of $250,000. Each category winner’s recipe will be available across the country as a President`s Choice® brand product.  This program gives a taste of what a career in product development would be like. In the week leading up to the finale, Canadians will be charged with the task of voting for their favourite – crowning one worthy person the RECIPE TO RICHES champion!

“We aim to surprise and delight Canadians with the President’s Choice® brand, so the team is thrilled to start season three of Recipe to Riches with CBC, bringing a fresh twist to this popular and innovative program,” said Uwe Stueckmann, senior vice president, marketing, Loblaw Companies Limited.  “We can’t wait to meet home cooks with a passion for food and play a role in making their dreams come true when they see their creations on shelves across the country at Canada’s largest grocery retailer.”

RECIPE TO RICHES is produced by Temple Street Productions in association with CBC and Loblaw Companies Limited. The six episode series will air in the winter of 2014. Auditions will take place this summer in select Loblaw store locations in cities across Canada, beginning June 22 to July 13. For more information on the audition process and RECIPE TO RICHES, please visit cbc.ca/recipetoriches.

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