TV Loon

NBC Renews Dramas CHICAGO FIRE, CHICAGO P.D. and GRIMM for 2014-15 Season

NBC Renews Dramas CHICAGO FIRE, CHICAGO P.D. and GRIMM for 2014-15 Season

NBC has announced it is renewing dramas “Chicago Fire,” “Chicago P.D.” and “Grimm” for the 2014-15 season. The network previously picked up “The Blacklist” (season 2) “Parks and Recreation” (season 7), “The Voice” (season 7) and “Celebrity Apprentice” (season 14). NBC is winning the season in adults 18-49, and ranked #1 for the first time in 10 years this late in the season. The network is up 20% versus one year ago, with its highest rating 25 weeks into the season in six years.

View where these shows air currently in NBC’s midseason line-up, plus where they air on the schedules of Canadian networks in our MIDSEASON TV GUIDE.

Following the success of “Chicago Fire” last year, Emmy Award-winning producer Dick Wolf’s idea to build a second franchise in Chicago has become a reality with the renewal of mid-season success “Chicago P.D.” Both shows share the same creators and producers making it easy for characters and storylines to occasionally crossover seamlessly from one show to the other. This will be the case on the upcoming Tuesday, April 29 episode of “Chicago Fire” – a massive bomb explosion sends the city into chaos, which will conclude the following night, Wednesday, April 30, on “Chicago P.D.” where the police officers deal with the fallout from the tragedy and try to find who was responsible for the blast.

“Chicago Fire” ranks #1 in the Tuesday 10 p.m. ET/PT slot among the broadcast networks so far this season in adults 18-49, averaging a 3.1 rating, 9 share in 18-49 and 10.6 million viewers overall in “most current” averages from Nielsen Media Research through the first 25 weeks of the season. “Chicago Fire” is generating gains versus one year ago of 35% in 18-49 rating and 33% in total viewers. With its move from Wednesday nights last season to Tuesday nights this season, “Chicago Fire” has improved the Tuesday 10 p.m. hour versus NBC’s regular-program averages in the slot one year ago by 24% in adults 18-49 (to a 3.1 rating from a 2.4).

“Chicago Fire” will head into its third season next year and “Chicago P.D.” will go into its second with executive producers Dick Wolf, Matt Olmstead, Danielle Gelber, Michael Brandt, Derek Haas, Peter Jankowski, Joe Chappelle (“Chicago Fire” only) and Mark Tinker (“Chicago P.D.” only). Both series are produced by Universal Television and Wolf Films and shot in Chicago.

Jesse Spencer and Taylor Kinney star as heroic Windy City firefighters who lay themselves on the line in dealing with everyday situations involving life or death. The show also stars Monica Raymund, Lauren German, Charlie Barnett, David Eigenberg, Yuri Sardarov, Joe Minoso, Christian Stolte and Eamonn Walker.

“Chicago Fire” has been nominated for a People’s Choice Award and is the winner of a Prism Award and Imagen Foundation Award.

“Chicago P.D.” is delivering a 2.5 rating, 7 share in adults 18-49 and 8.9 million viewers overall so far this season in “most current” averages from Nielsen. “Chicago P.D.” is retaining 94% of its 18-49 lead-in from “Law & Order: SVU” and 97% of its total-viewer lead-in in “live plus same day” results to date. In its first nine weeks on the schedule, “Chicago P.D.” has generated NBC’s nine best 18-49 results in the time period, excluding Olympics and “Saturday Night Live” specials, since Sept. 25, 2013.

Freshman series “Chicago P.D.” follows the uniformed cops who patrol the beat and go head-to-head with the city’s street crimes and the Intelligence Unit that combats the city’s major offenses, including organized crime, drug trafficking and high-profile murders.

The series stars Jason Beghe, Sophia Bush, Patrick John Flueger, LaRoyce Hawkins, Archie Kao, Jon Seda, Elias Koteas, Jesse Lee Soffer and Marina Squerciati.

With the renewal, “Grimm” – the popular Friday night series inspired by the classic Grimm Brothers’ fairy tales – will now head into its fourth season. “Grimm” is the #1 Friday series on ABC, CBS, NBC or Fox so far this season in adults 18-49, averaging a 2.5 rating, 8 share in adults 18-49 in “most current” averages from Nielsen Media Research. This is a 4% gain versus the show’s rating at this point in the season last year, while “Grimm’s” average of 8.1 million viewers overall is up versus one year ago by 17%.

David Giuntoli stars as Portland homicide detective Nick Burkhardt, who discovers he’s descended from an elite line of criminal profilers known as Grimms. He increasingly finds his responsibilities as a detective at odds with his new responsibilities as a Grimm.

The series was created by David Greenwalt & Jim Kouf and Stephen Carpenter. Sean Hayes, Todd Milliner and Norberto Barba serve as executive producers along with Greenwalt and Kouf.

The series also stars Bitsie Tulloch, Russell Hornsby, Silas Weir Mitchell, Bree Turner, Reggie Lee, Sasha Roiz and Claire Coffee.

“Grimm” is a Universal Television and Hazy Mills production.

“Grimm” has been nominated for two People’s Choice Awards, two Satellite Awards and a Saturn Award. “Grimm” was also nominated for an Emmy Award for outstanding stunt coordination.

The Hollywood Reporter calls “Grimm” “a high-concept hootenanny” and says it has “chills and humor and the ability to take a procedural story and twist it.” 

No Puns Required: The Comedy Network Gets Back INSIDE AMY SCHUMER When Season 2 Premieres, April 1

No Puns Required: The Comedy Network Gets Back INSIDE AMY SCHUMER When Season 2 Premieres, April 1

April-foolery gets smarter and sexier this year when Season 2 of INSIDE AMY SCHUMER returns to The Comedy Network, Tuesday, April 1 at 10:30 p.m. ET/PT. Following a fan-favourite and critically acclaimed Season 1, Variety’s 2014 Breakthrough in Comedy Winner, Amy Schumer returns with 10, half-hour episodes of sketch, stand-up, and woman-on-the-street interviews. Exploring topics that range from sex and modern romance, to the general awkwardness of day-to-day life, Season 2 sees Schumer’s series of effervescent and sometimes embarrassing episodes continue, as she tries to pray her way out of herpes, enters Aaron Sorkin’s “Foodroom,” and shares a magical encounter of the sexual kind with a magician.

Season 2 of INSIDE AMY SCHUMER also features a star-studded and hilarious lineup of guests including Paul Giamatti,Parker Posey (Best In Show), musician Ahmir “Questlove” ThompsonJaneane Garofalo, SATURDAY NIGHT LIVE’s Sasheer Zamata and Abby ElliottReggie Watts (COMEDY BANG! BANG!), Mike Birbiglia (Sleepwalk With Me)Michael Ian Black,Natasha Leggero (BURNING LOVE), Kathy Najimy (Sister Act), Missi Pyle (The Artist), and Rory Scovel (GROUND FLOOR).

Amy’s stand-up handiwork is also featured in an upcoming episode the Comedy original series JUST FOR LAUGHS: ALL ACCESSSunday, April 27 at 9 p.m. ET/PT. In this second-season episode hosted by SATURDAY NIGHT LIVE’s Taran Killam and Bobby Moynihan, Schumer shares the stage with comedians K. Trevor WilsonSam SimmonsAdam Cayton-HollandMatt Braunger, and Ronna & Beverly.

INSIDE AMY SCHUMER was created by Schumer and Daniel Powell, (THE COLBERT REPORT) who executive produces along with Jessi Klein (KROLL SHOW). Klein also serves as Head Writer. The series is directed by Ryan McFaul (NTSF:SD:SUV), with additional segments directed by Schumer and Powell. Original music composed by Questlove

Know Your Roofer’s Responsibilities

Know Your Roofer’s Responsibilities

When you need someone to do or lay your roof, or repair it when serious damage has been made, you call on roofers to do the job for you. Most of the time, a roofer is required when building a home. After all, one of the final phases in the construction of a home is the installation of the roof. Also, if you are renovating a home, there are times you may require a roofer, especially if you need to reinforce the structure or make serious maintenance and repairs on the roof.

Hiring a roofer is not exactly easy as there are certain things you need to look for or be aware before you go ahead and sign a contact with one. Hiring the right roofer is crucial as hiring the right one will guarantee you a job that is done right. In fact, hiring the right one will even save time on the laying out of the roof. Since roofers are experienced when it comes to roofs, they know basically the ins and outs of the installation process. If you hire the wrong one, not only will you budget get damaged, but the construction process may also get delayed because of this.

When hiring a roofer, the very first you need to look for is their license to practice their trade. Since their trade is as a roofer, they need to have the right license and permit from the city or province to be able to work as roofer. After all, how can you practice as a roofer if you do not have the license to practice the trade?

Another thing to look for is roofing liability and insurance. Although this may not seem important, trust us it is. Having roofing liability and insurance acts as your protection. It is not only a state requirement to possess this, but it is also mandated to be able to get a roofing license. This is why it is vital that these are renewed first in the event that their policy has already expired.

The roofers Calgary are all equipped with liability insurance and bonds to ensure the proper protection of their clients as well as themselves. They also have worker’s compensation insurance in the event that any of their workers get injured during the installation or repair process of your roof. If a roofer possesses all of the necessary permits and insurances, it gives you peace of mind when they do their work. 

Fourth Set of Competitors Face Off in CBC’s RECIPE TO RICHES Appetizer Challenge

Fourth Set of Competitors Face Off in CBC’s RECIPE TO RICHES Appetizer Challenge

In the fourth episode of RECIPE TO RICHES, airing Wednesday, March 19 at 9 p.m. (9:30 NT) on CBC-TV, a mom with Italian roots from Gibsons, B.C., a dairy worker from Newmarket, Ontario and a mom with Indian roots from Markham, Ontario compete to find out whose appetizer will appear as a President’s Choice® product at select Loblaw banner stores across the county and compete in the live series finale for a chance to win a grand prize of $250,000.

For Gibsons’ Elisa Hendricks, it’s all about family. The mother of two was inspired by her father, who came to Canada from the Northern Italian region of Friuli 50 years ago. Winning RECIPE TO RICHES would be an opportunity to honour her father and his hometown. Sean Young had always wanted to go to culinary school, but instead did the “responsible thing” and got a job to start earning money for his family. The Newmarket dairy worker sees this competition as his chance to put himself first and pursue his lifelong dream of working in the culinary industry. Nicknamed the “Queen of Bollywood”, Karen Ahmed believes in living life to the fullest and being fearless in pursuing your passions. The Markham resident loves to entertain and has elevated her parties to be an experience. On RECIPE TO RICHES, Karen will use her “Bollywood edge” to catapult her to victory.

Each competitor will need to impress RECIPE TO RICHES’ esteemed panel of judges, featuring marketing guru Arlene Dickinson, chef and entrepreneur Vikram Vij and food expert Gail SimmonsRECIPE TO RICHES is hosted by actor and food-lover Carlo Rota. RECIPE TO RICHESwas created and produced by Temple Street Productions. 

Canada’s Longest Running Talent Competition Series, YTV’s THE NEXT STAR Returns For Seventh Season

Canada’s Longest Running Talent Competition Series, YTV’s THE NEXT STAR Returns For Seventh Season

Today Corus Entertainment’s YTV and Tricon Filmsand Television are thrilled to announce that The Next Star will be returning for a seventh season set to air in July 2014. This will make the singing competition series Canada’s longest running televised talent competition. Carlos Bustamante will return as host joined by returning judges Keshia ChantéTara Oram, and Mark Spicoluk, to usher The Next Star’s new hopefuls from their first audition to finale.“We were blown away by the level of talent on the last season of The Next Star, and the finale was a true television spectacle,” said Jocelyn Hamilton, Vice President, Programming and Original Productions, Corus Kids. “We’re excited to give Canada’s young talented performers another opportunity to develop their skills, launch their careers and find a place in the national spotlight.”With its return for a seventh season, The Next Star’s loyal audience will see incredible aspiring performers from coast to coast and follow the journey of the finalists as they develop into pop stars. Past Next Star finalists have included Victoria Duffield, Alyssa Reid and most recently, the winner of Season 6, Alicia Moffet, who is releasing her first single, “Why Do Boys Lie,” with Sony Music Entertainment Canada on Tuesday, March 11.Another exciting development on Tuesday, March 11, is the premiere of The Next Star: SuperGroup. The spin-off show is open to finalists up to the age of 18, appealing to fans who have grown up with the series and are now in their teens. Viewers will be glued to the journey of 30 finalists experiencing an intense, top-level talent showdown with the final goal to be part of a new mega boy or girl group.“We feel extraordinarily lucky to have been making this fun, exciting, and unique show going on seven seasons,” said Marc Kell Whitehead, Tricon’s General Manager of Production. “With the addition of The Next Star: SuperGroup this year we have continued to expand Next Star Nation for the fans, and to give them access to the brightest future stars of Canadian music.”As in previous seasons, The Next Star auditions for Season 7will be taking place across Canada and will focus on finding Canada’s next singing sensation. Open casting calls will be held in the following cities on these dates:

  • April 26 – Halifax, Nova Scotia
  • April 29 – Montreal, Quebec
  • May 3– Winnipeg, Manitoba
  • May 6 – Edmonton, Alberta
  • May 10 – Vancouver, British Columbia
  • May 17and May 18 – Toronto, Ontario

Additional information about open casting call locations will be announced by the end of March on and via the show’s cross-platform digital destination, #NextStarNation.The Next Star Season 7 will premiere July 2014 on YTV and will follow the young finalists on their once-in-a-lifetime journey as they master their sound, style and stage presence. R&B star and host of BET’s 106 and ParkKeshia Chanté, Canada’s country sweetheart Tara Oram, and music biz impresario Mark Spicoluk, will return to preside over the judges’ table, ready to guide the finalists to find their best sound, and give the performances of a lifetime. 

Woodchuck Day is the New Groundhog Day on YTV

Woodchuck Day is the New Groundhog Day on YTV

Corus Entertainment’s YTV is taking over Groundhog Day with Woodchuck Day on Sunday, February 2 as a tribute to its new animated comedy series, Numb Chucks. The series features two woodchucks, Dilweed and Fungus, who are obsessed with using their bungling kung-fu skills to protect the citizens in their town of Ding-a-Ling Springs.
Woodchuck Day culminates with the Moment of Breath, which will occur on YTV on Sunday, February 2 at 6 p.m. ET/PT. As the tradition goes, if Dilweed and Fungus are knocked out by the smell of their own breath, March Break festivities on the channel will be extended to an entire month.

In the weeks leading up to Woodchuck Day, The Zone’s Carlos will partake in official Woodchuck Day traditions with viewers. The time-honoured customs include eating a hefty dose of garlic waffles, exchanging potatoes with loved ones and the beloved practice of decorating a wooden plank with spaghetti.

Then on Sunday, February 2, Carlos will check in with Dilweed and Fungus in Ding-a-Ling Springs throughout the day as they prepare in their own kooky way for the Moment of Breath. Additionally, in honour of this momentous day, beginning at 9:30 a.m. YTV will air a special animal-themed line up of Big Fun Movies, which will be interspersed with 11-minute episodes of Numb Chucks.

Sunday, February 2, Woodchuck Day Big Fun Movies
Open Season airs at 10 a.m. ET/PT
Open Season 2 airs at 12 a.m. ET/PT
Open Season 3 airs at 2 p.m. ET/PT
Madagascar airs at 4 p.m. ET/PT
Furry Vengeance airs at 6 p.m. ET/PT
Groundhog Day airs at 8:15 p.m. ET/PT

About Numb Chucks
Numb Chucks, produced by Toronto’s 9 Story Entertainment, premiered on YTV on January 6. The series’ stars Dilweed and Fungus live among a ragtag group of characters and take on a never-ending quest to thwart danger with the guidance of their mentor and hero, Woodchuck Morris. The result is a lot of ridiculous misunderstandings and a mish mash of over-the-top martial arts in which the chucks end up accidentally and obliviously solving the problem at hand. The 26 x half hour series is complemented by interactive, digital content, including three online games on as well as a mobile app in development that features several mini games with fun kung-fu-themed challenges. 

YTV the Adds Hilarious New Live Action Series, SOME ASSEMBLY REQUIRED, to its Winter Slate

YTV the Adds Hilarious New Live Action Series, SOME ASSEMBLY REQUIRED, to its Winter Slate

What kid wouldn’t love to be in charge of running a toy company? And what better way to get around the place than a full-scale indoor roller coaster? The sky is the limit for fun and imagination in YTV’s Some Assembly Required, a new live action comedy series, which follows an eclectic and mismatched group of kids who operate Knickknack Toys. The series premieres on MondayJanuary 6 at 6:30 p.m. ET/PT, following Sam & Cat at 6 p.m. ET/PT on YTV.

Fourteen-year-old Jarvis Raines played by YouTube sensation, Kolton Stewart (The Art of War, What’s Up Warthogs!) is at the helm as President of Knickknack Toys. If Jarvis is going to succeed in running the toy company, he has to invent some of the most exciting, fun and creative toys in history and have a dynamic team to help him. His first hire is a girl from school Piper Gray, a computer-savvy “gamer dude” played by singer/songwriter Charlie Storwick (winner of YTV’s The Next Star, Season 4). Then, he rounds out the team by enlisting: his best friend with dubious talents, Bowie, played by Harrison Houde (Diary of a Wimpy Kid); a charming personal assistant Geneva, played by Sydney Scotia (The Letter); Knox, an extreme sports daredevil played by Dylan Playfair (Mr. Hockey: the Gordie Howe Story), and Aster, fashion-forward “King of Swag” played by Travis Turner (Marley & Me: The Puppy Years). Surrounded by doubters, including the former owner Candace Wheeler (Ellie HarvieThe New Addams Family), Jarvis and his team try to prove to the world that not only can they run the company, they can make it better than ever, restoring honour to the name of the company’s founder, P. Everett Knickknack.

In the premiere episode, a Christmas toy gone wrong blows up Jarvis’ house. When Candace refuses to remedy the situation, a jury awards Jarvis the company, making him the new owner of Knickknack Toys. Jarvis and team invent their first toy, StrongSuit – a bodysuit for kids that makes them big and strong. They decide to test it out on a group of local schoolchildren, but when the kids refuse to give the StrongSuit back Jarvis must stop them before they destroy the company.

Shot in front of a live audience in Burnaby, British Columbia, Some Assembly Required is a YTV original series produced by Thunderbird Films. The series is created by Dan Signer (A.N.T. Farm, Mr. Young) and Howard Nemetz (Mr. Young, The Suite Life of Zack & Cody). To be part of the studio audience viewers can email to reserve their seats.

Coinciding with the series launch in January, will feature an innovative Some Assembly Required video mash-up tool that allows fans to create their own thematic videos using select clips from actual episodes of the show. Prior to the premiere, fans can play an all-new web game featuring 20 levels of fun and challenging game-play. A free-to-play app version will also be launched in the New Year along with 20 more levels of game-play. 

CMF Announces New Funded Productions

CMF Announces New Funded Productions

The Canada Media Fund (CMF) announced today a contribution of over $1.6M to 3 television productions and related websites as part of the Aboriginal Program’s second round of funding.

Wild Archaeology
Two young Aboriginal hosts will take viewers on a vision quest through the mountains, waterways, plains, and arctic landscapes of Canada’s ancient archaeological record to discover first-hand the untold story of the original peoples of North America. 12,000 years of human inhabitation of this land will be brought to life in this 13-part documentary series. Follow the progress of this project in development on Facebook.

Using immersive and high-impact visual design together with interactive content experiences, the show’s website will allow a deeper exploration and experience of the storylines featured on television.

Producer: Pale Fox Picture Inc. / Broadcaster: APTN

Sweet Cherry Wine
Cree writer Floyd Favel teams up with the makers of Atanarjuat The Fast Runner on a multi-layered story of love, heartbreak and racist violence unwinding through 60 years of Saskatchewan Cree history.  In this 90-minute drama, an aging woman tells the stories that shaped her life, starting from her childhood in the 1940s.

On Trial is an accompanying interactive website and computer game that links historical records from the 1880s to the fictional film in the present. The online experience is designed for native and non-native youth to explore the century-long resilience of the Cree people.

Producer: Kingulliit Productions Inc. / Broadcaster: NITV

Guardians Evolution
Forty one million years in the future, the Earth is reborn and nature has been replenished after a global catastrophe that had destroyed ninety five percent of its species and modern civilization. In its second season, this children’s series follows five survivors that must rebuild civilization and learn to live in a new and strange Earth without repeating history’s errors.  Follow Guardians Evolution on Facebook.

The website and gaming experience will feature new missions that will take the user through scenarios that mirror and extend the show’s plot.  Players will explore a future Earth and complete missions related to the world of the show.

Producer: Guardians Productions Inc. / Broadcaster: APTN

For additional information on these funded projects, including producers, regions and funding commitments, please visit the funded projects page on the CMF website or click here

Bold. Exciting. New: MuchMore Rebrands to Become M3, Sept. 30

Bold. Exciting. New: MuchMore Rebrands to Become M3, Sept. 30

After 15 years as MuchMore, Bell Media hits refresh with a complete channel rebrand that transforms the popular channel into the all-new, larger-than-life M3. An evolution of MuchMore, M3 is a destination channel for 30-somethings, entertaining and engaging its audience with music, the hottest scripted series, reality programming, and blockbuster movies. M3 is currently available in more than six million households with cable and satellite television distributors across Canada, and will launch in brilliant HD on Sept. 30 for Bell Fibe TV (Channel 1571) and Cogeco (Channel844) customers, just in time for the best of fall programmingM3 will launch in HD this November on Rogers (Channel477).

“M3 is all about meeting our audience’s viewing needs – an addictive roster of music, drama, comedy, must-see reality programming, and movies,” said Catherine MacLeod, Senior Vice-President, Specialty Channels, Bell Media. “M3’s fresh fall slate features a top-tier roster of exclusive series, all in stunning HD. Viewers are going to be truly excited by what M3 has to offer.”

The M3 schedule boasts an all-new, exciting slate of first-run exclusive dramas, including REIGN, RAVENSWOOD, and the annual PRETTY LITTLE LIARS Halloween  special, all premiering in October; exclusive favourites such as AMERICA’S NEXT TOP MODEL and TRUE BLOOD; hit dramas such as VAMPIRE DIARIES and ARROW; and syndicated strips of THE MENTALIST, ANGER MANAGEMENT, MIKE & MOLLY, and SUPERNATURAL. M3 also features live music events, feature films, classic TV favourites, and video flow, including a weekly music video countdown, hosted by M3 host Matt Wells.

Launching simultaneously with M3 is the network’s brand-new website,, which features the full M3 schedule, as well as music video premieres, programmed playlists, and the latest in music, news, and entertainment. 

Character is Everything This Fall on Showcase

Character is Everything This Fall on Showcase

As the home of diverse and powerful characters, this fallShowcase lets their characters tell the story through a multi-platform marketing campaign. Supporting the all-new drama King & Maxwell along with returning new seasons of Covert AffairsRizzoli & Isles and Copper, the four-week national campaign drives awareness and tune-in to these series using both traditional and social media, along with unique media vehicles to target adults 25-54.

At the forefront of the overarching strategy are dynamic characters exclusive to Showcase’s fall lineup of dramas. The campaign builds an emotional connection with the viewers by having each character tell their story, in their words and in their voice. The central theme and tagline “Character is Everything,” is weaved throughout the campaign and reinforces Showcase as the home to strong characters with great stories to tell.

“By using first person storytelling from Showcase’s leading characters, complemented with a selection of media that allow the stories to unfold, the campaign creates a deeper emotional connection with viewers,” saidMuriel Solomon, Head of Marketing, Specialty Channels and Shaw Media Advertising & Production.“At their core, Showcase series are about dynamic characters and elaborate storytelling, and our fall marketing campaign truly reflects the brand.”

The robust media strategy complements the creative concept by selecting placement where there are longer dwell times, and where viewers are most engaged with the content. Among the special executions that allow viewers to immerse themselves in the character stories are GO Train cling ads that take a ride with commuters; elevator wraps in business towers; and restobar audio advertisements. Traditional media tactics targeting a broader audience includes a subway domination at Yonge & Bloor station, out-of-home billboards, transit shelters, wild postings, radio and digital platforms including mobile and online video.

Extending its fall campaign into the digital and social space, Showcase provides a first time experience to fans that allows them to create a sharable and personalized trailer of themselves by visiting The site takes fans to a distinct personality test that is designed to capture Showcase fans’ personalities against one of Showcase’s featured characters, which determines the theme of their personalized trailer. The opportunity will be amplified through a mass targeted campaign via Facebook and Twitter as well as promotion on and on-air.

Other promotional elements include the Fan Expo Canada execution where Showcase had the largest presence of any other broadcaster. In addition to hosting five series panels including fall series Covert Affairs and Lost Girl, Showcase had an interactive booth that allowed fans to engage with all of Showcase’s fall programming. Complete with a photo booth, fans stepped onto the scene of their favourite series, and are encouraged to upload their photos to Facebook and Twitter. The booth also housed an exclusive screening area that previewed fall series, and allowed viewers to play Lost Girl: The Game.

Rounding out the campaign is an extensive on-air push with commercials airing across Shaw Media’s family of 19 channels as well as U.S. cable avails and interactive programming guide ads.

The marketing campaign and materials were developed entirely in-house by Shaw Media’s Marketing team.